Running an online business is a bit of a balancing act. There are so many things to optimize, marketing strategies to implement, and social channels to explore that it can be tough to ensure that you are expending the right amount of effort in the right places. The solution, of course, if to look at
It turns out that more followers does not necessarily equal more engagement. This has subsequently changed the game in social media marketing from contracting to celebrity endorsements to collaborating with “micro-influencers.” Micro-influencers are people on social media who have about 100,000 or less followers with high engagement (likes and comments) rates. Studies have shown that
So many things go into boosting your SEO, but listing your business on an online directory with accurate, consistent information should not be understated. I will emphasize ACCURATE AND CONSISTENT once more. All of your listings and profiles should have the same up to date information. This will help people identify you and know how
I cannot stress enough how valuable boosting Facebook posts is, if you do it right. What is boosting? You have probably seen the blue “Boost Post” button on the corner of each of the posts on your Facebook business page. You may have ignored or declined to use it when you realized it costs money.
Already use Facebook and Twitter? Try Instagram. Marketing opportunities are expanding on Instagram and mastering this social medium has become essential to building a trusted brand. The key to marketing effectively on Instagram is constant engagement with followers. People are no longer on Instagram just for the selfies and vacation pics. 70% of users have
Local SEO is the means by which businesses can market themselves toward local customers looking for their types of services and products online. Local SEO is a valuable marketing technique that should not be overlooked. Getting to the top of the search results is not as simple as completing one task. This is a multi-faceted
“Should you write for people or for search engines?” The question comes up time after time in the world of internet marketing. But the real question is: “Why not both?” Excellent writing and SERP ranking are not mutually exclusive. In the primitive days of search, you were able to rank with low quality content by
Link-building is the SEO activity you can’t afford to ignore. But it’s also the one activity that’s hardest to get down. In determining your website’s search rankings, Google looks at the backlinks on other website that are pointing to yours. If you have links from well-known authoritative sites, your website goes up on Google search.
You’re rolling out a new product or service. You’re hosting an event to which you want to draw a large crowd. You’ve just made a landmark achievement that you know will boost your brand. You want the whole world to know about your company news. But how do you do it in a way that’s
Chances are you don’t write copy on your business website just for the fun of it. You expect every landing pages, ad, or blog post to generate sales. Maybe you feel lost. You’re not sure whether the hours you’re investing into crafting copy for your site is really paying off. Maybe you see your competitors