“Should you write for people or for search engines?” The question comes up time after time in the world of internet marketing. But the real question is: “Why not both?” Excellent writing and SERP ranking are not mutually exclusive. In the primitive days of search, you were able to rank with low quality content by
Link-building is the SEO activity you can’t afford to ignore. But it’s also the one activity that’s hardest to get down. In determining your website’s search rankings, Google looks at the backlinks on other website that are pointing to yours. If you have links from well-known authoritative sites, your website goes up on Google search.
You’re rolling out a new product or service. You’re hosting an event to which you want to draw a large crowd. You’ve just made a landmark achievement that you know will boost your brand. You want the whole world to know about your company news. But how do you do it in a way that’s
Chances are you don’t write copy on your business website just for the fun of it. You expect every landing pages, ad, or blog post to generate sales. Maybe you feel lost. You’re not sure whether the hours you’re investing into crafting copy for your site is really paying off. Maybe you see your competitors
If you want to grow your business, blogging is one of the most effective ways to do it. But creating and maintaining a successful blog isn’t easy. That’s why you need a cheat sheet of the most amazing blogging tips. Remember, there are three key ingredients to winning big with your blog: constancy, creativity, and
Getting clients is the lifeblood of every business, but let’s face it–it’s often the hardest part. Unless you’re trained as a salesman or marketer, you’d probably rather stick what you know best (be it welding, dining, accounting, etc.) than devote time getting business, which in all honesty can be pretty intimidating. Of course, that’s not