It turns out that more followers does not necessarily equal more engagement. This has subsequently changed the game in social media marketing from contracting to celebrity endorsements to collaborating with “micro-influencers.” Micro-influencers are people on social media who have about 100,000 or less followers with high engagement (likes and comments) rates. Studies have shown that
So many things go into boosting your SEO, but listing your business on an online directory with accurate, consistent information should not be understated. I will emphasize ACCURATE AND CONSISTENT once more. All of your listings and profiles should have the same up to date information. This will help people identify you and know how
I cannot stress enough how valuable boosting Facebook posts is, if you do it right. What is boosting? You have probably seen the blue “Boost Post” button on the corner of each of the posts on your Facebook business page. You may have ignored or declined to use it when you realized it costs money.
Already use Facebook and Twitter? Try Instagram. Marketing opportunities are expanding on Instagram and mastering this social medium has become essential to building a trusted brand. The key to marketing effectively on Instagram is constant engagement with followers. People are no longer on Instagram just for the selfies and vacation pics. 70% of users have
Local SEO is the means by which businesses can market themselves toward local customers looking for their types of services and products online. Local SEO is a valuable marketing technique that should not be overlooked. Getting to the top of the search results is not as simple as completing one task. This is a multi-faceted