Running an online business is a bit of a balancing act. There are so many things to optimize, marketing strategies to implement, and social channels to explore that it can be tough to ensure that you are expending the right amount of effort in the right places. The solution, of course, if to look at
So many things go into boosting your SEO, but listing your business on an online directory with accurate, consistent information should not be understated. I will emphasize ACCURATE AND CONSISTENT once more. All of your listings and profiles should have the same up to date information. This will help people identify you and know how
I cannot stress enough how valuable boosting Facebook posts is, if you do it right. What is boosting? You have probably seen the blue “Boost Post” button on the corner of each of the posts on your Facebook business page. You may have ignored or declined to use it when you realized it costs money.
Local SEO is the means by which businesses can market themselves toward local customers looking for their types of services and products online. Local SEO is a valuable marketing technique that should not be overlooked. Getting to the top of the search results is not as simple as completing one task. This is a multi-faceted
“Should you write for people or for search engines?” The question comes up time after time in the world of internet marketing. But the real question is: “Why not both?” Excellent writing and SERP ranking are not mutually exclusive. In the primitive days of search, you were able to rank with low quality content by
Link-building is the SEO activity you can’t afford to ignore. But it’s also the one activity that’s hardest to get down. In determining your website’s search rankings, Google looks at the backlinks on other website that are pointing to yours. If you have links from well-known authoritative sites, your website goes up on Google search.
Chances are you don’t write copy on your business website just for the fun of it. You expect every landing pages, ad, or blog post to generate sales. Maybe you feel lost. You’re not sure whether the hours you’re investing into crafting copy for your site is really paying off. Maybe you see your competitors
If you want to grow your business, blogging is one of the most effective ways to do it. But creating and maintaining a successful blog isn’t easy. That’s why you need a cheat sheet of the most amazing blogging tips. Remember, there are three key ingredients to winning big with your blog: constancy, creativity, and